All work
Web development
Kiln & Co
An online shop as considered as the pottery it sells.
- Client
- Kiln & Co
- Year
- 2025
- Role
- Designer & developer
- Services
- Web design
- Next.js development
- E-commerce
The challenge
Kiln & Co sells small batches of handmade ceramics that sell out within hours. Their template store struggled under launch-day traffic and made every piece look like a mass-produced product.
The approach
I designed a quiet, photography-led storefront and built it as a fast headless shop. Each collection launches on a schedule with a waitlist, and product pages tell the story of the maker, the clay and the glaze behind every piece.
The outcome
The new store handled a record launch without slowing down, pages load in under a second, and online revenue grew 58 percent in the first year.